Opening presentation: Context, context, context – global mega trends are reshaping the innovation space

Halifax Convention Centre

Context is always important, for both corporate strategy and public policy, and that context today is being increasingly shaped by global “mega trends.” These mega trends deserve more integrated attention as they are reshaping everything. For innovation, these mega trends are creating new opportunities and risks, new competitors and markets, as well as new disruption. Innovation is one key to navigating these mega trends successfully, but we are clearly not where we need to be in the strategic use of innovation to improve our competitiveness and well-being, despite the potential.

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